Social Post Validation Checklist
Better Basics Milling Co.
Internal Use
Post Validation Form
Complete this form before submitting any social post for Alyssa's approval. Every field matters. Posts that skip the checklist will be sent back.
1 Post Purpose
2 Conversion Checklist
Has a clear hook in the first 3 seconds or first lineStops the scroll before they keep going
Speaks to a specific pain point or beliefe.g. digestibility, wheat sensitivity, processed flour
Positions Better Basics as the solutionNot generic. The freshly milled difference must be clear.
Sounds like Alyssa, not a brandPersonal voice, short sentences, no corporate phrasing
No unverified health claims stated as factFrame as community experience or raise a question instead
Includes a clear next step or CTALink in bio, shop now, comment, save. One action only.
Caption and visuals are alignedThe visual reinforces the message, not just decoration
Relevant hashtags includedMix of niche and broader reach tags
Readiness score
0 / 8
3 ManyChat Automation
Does this post use a ManyChat trigger?
What is a trigger keyword?
A trigger keyword is the word you ask followers to comment on the post. When someone comments that word, ManyChat automatically sends them a DM with your link, offer, or resource — no manual work required.
This does two things. It signals engagement to the algorithm and pushes the post to more people. And it moves the follower directly into the funnel without relying on them to find the link in bio.
Follower sees post
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Comments keyword
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ManyChat sends DM
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Follower converts
ManyChat posts this publicly under the follower comment automatically. Keep it short. e.g. "Got you! Check your DMs for the link."
First private message they receive. Include the blog post or resource link. Should sound like Alyssa, not a bot.
Use this to introduce the product page or offer. Do not put both links in one message — space them out so it feels natural.
Optional but effective. Send the next day to people who clicked but did not buy. Keep it conversational. Do not pitch hard.
Flow summary
4 Notes for Alyssa
Submitted.